career history
JOURNALIST TO PUBLISHING LEADER TO BRAND EXECUTIVE
Angela Matusik has been creating stories for global audiences for over 25 years. Most recently, she was HP's head of corporate brand, content and creative, where she oversaw the tech leader's brand voice, identity, guidelines, and master narrative. She built a team of brand journalists and designers to work with media and agency partners bringing stories of technology, innovation, impact, and creativity to life in digital, print, and films. In 2019, Matusik produced the award-winning documentary series, History of Memory, which featured true stories about people whose lives have been radically altered by one printed photograph. And in 2020, she produced Dear Future Me -- a short documentary about growing up, education, and hope in the time of COVID. Her most recent film project was Generation Impact, winner of the 2022 Shorty Impact award for a branded series. She also steered the relaunch of HP’s Innovation magazine, which has received awards of excellence in design and content.
Prior to joining HP, Matusik developed brand content for entertainment, media, and fashion companies big and small, including Focus Features, Global Brand Group, Olivela, and more. She brings over two decades of media experience to the table, after working as an editor, writer, and digital leader at brands like People, NBCUniversal, and InStyle. At InStyle, she worked first a magazine editor and writer, then later in 2015, steering its digital footprint through a phase of extraordinary growth.
As a journalist, Matusik extensively covered the entertainment and film industries, often reporting from film festivals and red carpets and interviewing more A-list stars than she can count (favorites remain Christopher Walken, Harrison Ford, and Mick Jagger). She has appeared as a subject expert on CNN, E! Entertainment News, ET, NY1, and the Oprah Winfrey Show, among many others. She spoken on and led panels at SXSW, AdWeek, Female Quotient, and the Tribeca Film Fest.
Matusik is a graduate from Syracuse University’s Newhouse School of Public Communications, and has taught digital media at New York University. She is on the advisory board of Brand Storytelling, and was a board of director at the non-profit First Draft News.
Recognitions
